Today, this platform works to help customers on e-commerce sites discover fashion, jewelry, and home décor. She and her co-founders got to work on a platform that powers visual searches so shoppers could find items using pictures or screenshots. The main idea behind the startup was prompted by an incident five years ago, in which Pinto Fryman, then an investment banker in London, came across a red dress she liked online but could find no details on the garment, and so she was unable to buy it. Syte was founded in 2015 by Lihi Pinto Fryman, who serves as CRO her husband Ofer Fryman, CEO his brother Idan Pinto, COO and nuclear physicist and machine learning expert Helge Voss, CTO. To date, the company has raised over USD 60 million. The investment comes just over a year after Syte raised USD 21.5 million in Series B funding. Investors La Maison, MizMaa Ventures, Kreos Capital, and existing backers Magma, Naver Corporation, Commerce Ventures, Storm Ventures, Axess Ventures, Remagine Media Ventures, and KDC Media Fund also participated in the round. The university police were scouring security footage to track down images of the gunman when reports about multiple shooters began to emerge from students and parents.Israeli startup Syte said on Wednesday that it raised USD 30 million Series C funding in a round led by Viola Ventures and LG Technology Ventures, plus an additional USD 10 million in debt financing, to scale the company’s visual search and product discovery platform, as well as fuel its expansion in North America and Asia. We thought they were real and we responded like they were real and we were ready to do what we’re trained to do,” Chris Rozman, the university’s interim deputy police chief, said at a news conference on Thursday. “A lot of those calls sounded real when they went out. Another reported a person riding a child’s bicycle, carrying a bag, possibly with a gun sticking out. One 911 caller claimed that someone in a silver S.U.V. There were many 911 calls about suspicious vehicles: a Ram truck circling over and over, a black pickup not moving, a gray truck heading into oncoming traffic. Experts say it’s part of a familiar pattern.
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